Animal Americana

Marty Stouffer of “Wild America” (Podcast)

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My radio program “Moore Outdoors” allows me to be able to interview all kinds of experts on wildlife.

By far one of the greatest interview subject is Marty Stouffer of “Wild America” fame.

The now syndicated show (last 25 years) originally aired on PBS and set records for viewership. Here’s some info on Stouffer from Wikipedia.

 Along with his brother Mark, Stouffer also produced the TV series of John Denver specials for ABC in the late 1970s and early 1980s. Another half-dozen one-hour Specials for the National Geographic Society were also produced during that same time period. Stouffer’s special “The Predators” was narrated by Robert Redford and his special “The Man Who Loved Bears” was narrated by Will Geer and Henry Fonda.

By the mid-1970s, Stouffer had compiled several full-length specials that aired on television as prime time network documentaries. At that time, he approached the programming managers at the PBS about a half-hour-long wildlife series. PBS signed for the rights to broadcast Stouffer’s series Wild America in 1981. The series almost immediately became one of the most popular aired by PBS, renowned for its unflinching portrayal of nature, as well as its extensive use of unique film techniques such as extreme slow motion, close-ups and time-lapses through the seasons of the year.

Stouffer’s stories, incorporating dramatic “facts of life,” and told simply in his home-spun style, won the hearts of a loyal audience. It was one of PBS’s most highly rated regular series, never leaving the Top Ten, and in more than one year, it was the Number One highest rated regular series to air on the network.

It remains the most-broadcast Series which has ever aired on Public Television. At the time, it was common for producers to limit the number of broadcasts to 4 airings over a period of 3 years. Stouffer saw no good reason for that limitation and he was the first producer to offer unlimited broadcasts of the series by the network. Many of the 260 PBS stations chose to broadcast the programs multiple times each day throughout the weeks. In some weeks, according to Nielsen ratings, it was viewed by more than 450 million viewers.

In total, the Wild America episodes have been viewed untold billions of times by hundreds of millions of viewers. Wild America has become the strongest, most popular and most recognized brand in existence on the subject of North American wildlife and nature. 

Listen here to our discussion bears, wildlife programing and all things “Wild America”.

(To subscribe to The Wildlife Journalist blog enter your email at the top right of this page.)

Chester Moore, Jr.

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